Development & Web

Web design means creating communication projects that are visually appealing, easily navigable and well optimised for search engines. The ultimate goal of all our projects is the emotional involvement of the user (user experience), which we consider to be the only way to make a web project successful.


SEO is a constantly evolving discipline. The dotFlorence team - thanks to monthly workshops on the subject - is always up to date on the latest on-page and off-page techniques of this crazy and fascinating activity. SEM (or pay per click) campaigns are a great addition to SEO (the results are instant, but they need to be implemented with care!).

Social Media

Technology has made the entire world wide web social or 2.0. Communication today is peer to peer, two-way and 'many to many'. The Internet enables horizontal interactions between human beings that were simply impossible in the age of mass media. Markets today are conversations. Are you ready to fully embrace this philosophy?


A communication project moves on several levels: website, social media, review channels, sales channels, SEO optimisation, SEM, SMM and finally paper (always a very noble material for our communication). Today we speak of 'integrated communication projects' and no longer of 'website'. Ready for the paradigm shift?

Training & Digital Education

Our team organises monthly classroom training sessions attended by thousands of tourism entrepreneurs. The central themes of the courses are: web marketing, revenue management, social media marketing, and one-page business plan management. The in-company meetings have also been a great success this year. Contact us for more info!

Tourism Site - Web Tools

A tourism project must rely on an emotional website optimised for Google, it must be present in OTAs with proactive revenue, it must communicate in social media consistently over time. PMS, Instant Booking, Channel Manager are a fundamental support. We have created them in house with our partners. Ask for more info!


We have been working for more than 20 years with owners and managers of hotels, B&Bs, farmhouses, holiday apartments, restaurants, wedding planning companies, tourist guides, travel agencies, catering companies..
DotFlorence Srl is a web agency specialised in the creation of integrated online communication projects for tourism businesses.
In order to be successful, a tourist website must be optimised for search engines and must interact virtuously with OTAs, review portals and social media. To be able to transform unique visitors into bookings (and therefore revenue!) you need to know the revenue management strategies and you need to equip yourself with a series of web tools like:
  • Proprietary CMS designed for accommodation facilities
  • PMS to simplify the management of a tourism business
  • secure and certified booking engine
  • channel manager to synchronise hundreds of OTAs in real time
  • multi-channel guestbook to enhance the reviews on your own site
  • events widget to update the guests of a structure on the events of the city
  • SEO package (on site and off site) specific to the sector

E-Commerce Division

E-Commerce Division
Target: online shops in all sectors (e.g. food&beverage, publishing, music, clothing, furniture)
Our team of programmers (Tommaso F., Tommaso M. & Matteo) has realised several e-commerce projects for the most varied product sectors. We are able to work on custom CMS, prestashop and woocommerce, etc. We are available for free consultations with our team of experts!

Dotflorence Network

The dotFlorence team manages one of the most important local tourism portal networks in Tuscany (500,000 unique visitors per year).
These portals include:,,,, Some of these portals are number 1 in their sector... don't hesitate to contact us to find out how to join our network!

Dotflorence Educational

Target: entrepreneurs in the long chain of tourism (hotels, B&B, farmhouses, castles holiday apartments, restaurants, wedding planners, tourist guides, travel agencies...).
Between 2015 and 2021 we organised 45 training courses in Florence and in Tuscany (both in presence and online) with more than 10500 participants coming from the most different fields of the tourism sector: owners and managers of hotels, b&b, agritourisms, restaurants, tourist flats, villas, wedding planners, tourist guides, travel agencies, etc...
The topics of our courses are: web marketing, social media marketing, SEO/SEM strategies, revenue management, copywriting, business plan in one page, legal advice for the web and photo and video making for the web.
Since 2017 we have also started to offer in-company consultancy and we have realised that this is one of the activities we are most passionate about. Do not hesitate to contact us!

Dotflorence for professionals 

Target: companies and professionals from all sectors
In the last few years more and more professionals (especially lawyers, accountants, architects, psychologists, engineers, business consultants, copywriters... and even an escort!) have asked us to develop and manage their digital communication.
Each of these projects has fascinated us and taught us something new about the world of the Internet.
Being able to work in such different areas is one of the reasons why we love our work.
Yes, in Web we trust!