Training

Thanks to the DOTFLORENCE LAB, TURISMO DIGITALE and EXTRA ACADEMY teams, it will be possible to acquire a set of fundamental skills in web marketing, SEO & SEM management, revenue management and hospitality culture, in order to stay up-to-date on what is happening online and offline in the world of tourism, one of the most innovative, competitive and fastest-growing sectors on the web!
Our mission is to transfer business culture to:
  • tourism business operators: hotels, B&Bs, holiday apartments, villas, farmhouses, restaurants, tour operators, tour guides, wedding planners, travel agencies
  • professionals: lawyers, accountants, architects, psychologists, engineers, business consultants, copywriters
  • e-commerce-oriented businesses: food&beverage (wine, oil, typical products), clothing, vinyls, etc..
through workshops focusing on topics such as: web marketing, SEO&SEM, revenue management, reputation management, content marketing, digital customer care management, editorial plan analysis and management, ROI analysis of digital investments.To be successful in your online communication in 2021, you must start to think, act and plan as true digital entrepreneurs!

The trainers

MARCO DE LA PIERRE

Online communication plan management
PAOLO RAMPONI DOTFLORENCE FIRENZE

PAOLO RAMPONI

SEO and SEM specialist

MARCO NICOSIA

Revenue Manager Expert

MARCO BONI

Digital Strategist
LORENZO DEI DOTFLORENCE

LORENZO DEI

Revenue Manager Expert

ALESSANDRA ANDREANI

SEO Copywriter
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