Training

Thanks to the DOTFLORENCE LAB, TURISMO DIGITALE and EXTRA ACADEMY teams, it will be possible to acquire a set of fundamental skills in web marketing, SEO & SEM management, revenue management and hospitality culture, in order to stay up-to-date on what is happening online and offline in the world of tourism, one of the most innovative, competitive and fastest-growing sectors on the web!

VIsit dotflorencelab.it

Our mission is to transfer business culture to:

tourism business operators: hotels, B&Bs, holiday apartments, villas, farmhouses, restaurants, tour operators, tour guides, wedding planners, travel agencies
professionals: lawyers, accountants, architects, psychologists, engineers, business consultants, copywriters
e-commerce-oriented businesses: food&beverage (wine, oil, typical products), clothing, vinyls, etc..

through workshops focusing on topics such as: web marketing, SEO&SEM, revenue management, reputation management, content marketing, digital customer care management, editorial plan analysis and management, ROI analysis of digital investments. To be successful in your online communication in 2021, you must start to think, act and plan as true digital entrepreneurs!